Duke/CFO Business Outlook Survey

I received an email invitation today from CFO (Chief Financial Officer) Magazine to register for an upcoming webcast on the “Recent Findings from the Duke/CFO Magazine Global Outlook Survey” (see below).  According to the Duke/CFO Business Outlook Survey website located at http://www.cfosurvey.org/, the survey is conducted quarterly, and it “…polls CFOs of both public and private companies around the globe”.

In view of all of the discussion in the media concerning how firms are flush with cash these days, it is interesting to read the summary below, which notes that according to the most recent survey, “CFOs … are concerned about the availability of credit” (italics added for emphasis). Furthermore, I can’t help but wonder whether these cash holdings also correspond to chief financial officers having deflationary expectations; in a world with falling prices, it actually does make quite a bit of sense to horde cash.  Anyway, I am looking forward to “tuning in” to this webcast to learn more!


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